Showing posts with label ST18i. Show all posts
Showing posts with label ST18i. Show all posts

Monday, September 12, 2011

Sony Ericsson Xmas marketing push to focus on Xperia ray and Xperia arc S

by XB on September 9, 2011

Sony Ericsson UK will focus its marketing efforts on the recently released 3.3-inch Xperia ray and upcoming 4.2-inch Xperia arc S in the run up to Christmas. UK marketing director David Hilton recently told Mobile that the “Xperia Ray will get the biggest amount of investment, including a TV campaign. It’s got everything the Arc has in terms of power and technology, but with a more compact design”.


He went on to say that the “Xperia arc S and the Xperia ray will give us two very strong products that will appeal to the high-end and mainstream audiences. The mid-tier is not that well serviced with affordable, but very high-quality smartphones, so the ray will allow us to compete better in that market.” At £300 the Xperia ray does look like good value for money, especially since it only lacks a HDMI and some screen real estate from the Xperia arc S.

Xperia ray manual now available

by XB on September 12, 2011

Now that the Sony Ericsson Xperia ray has just started to ship in some territories, we thought the early adopters may want the manual to get the most out of the phone.

Sony Ericsson has just released a full extended manual (119 pages) which you can download here [PDF]. It’s well worth keeping a copy handy for future reference.

Saturday, August 20, 2011

Sony Ericsson Xperia ray (codename: ST18i) 精巧而强劲, 全球首发.


     8月18日消息,索尼爱立信今天在北京世贸天阶举行新品发布会,

正式在中国市场推出了设计时尚的Android 2.3智能手机Xperia ray 

ST18。同时,索尼爱立信还宣布携手苏宁电器,从当日起通过苏宁遍

布全国的零售网点展开这款手机的全球首销活动。


     索尼爱立信Xperia ray ST18i是一款外形设计相当小巧精致的产品,它的机身厚度仅为9.4毫米,

重量仅为100克,金属材质的边框和机身上的弧线元素不仅带来了绝佳手感,也让手机更显时尚。

还此外,它还拥有金、白、粉、黑四种元素可选。


   Xperia ray ST18i不仅有优雅的外观,更有强劲的性能。它采用了1GHz高通MSM8255高速处

理  器,3.3英寸WVFA分辨率的屏幕拥有索尼Mobile BRAVIA Engine (手机图像处理引擎)技术,

显示细腻清晰。此外,810万像素摄像头在索尼Exmor R™高感光影像传感器的支持下可拍摄高质

量的照片,并且支持720 P高清摄录。



在发布会上,首位华人世界小姐张梓琳也应邀出席,并在现场与Xperia ray ST18i的设计师就起背

后的设计故事进行了对话。在发布会后,索尼爱立信与苏宁电器高层还和张梓琳共同出席了

Xperia ray ST18i的现场全球首发签售仪式。


Friday, August 19, 2011

Xperia ray roundup: Impressive video recording sample, background on design plus more.

by XB on August 18, 2011


The Sony Ericsson Xperia ray is due to launch very shortly and we’ve come across a number of worthy news bits. The first is an impressive video recording sample from the Xperia ray taken by Rog from SE-First. The conditions were quite testing, taken at a Prince concert with low-light and high levels of noise, however the Xperia ray seemed to handle it all with ease (see the video here).

If you are interested in the design and concept behind the Xperia ray then this feature from VR-Zone is a fascinating read. The guys managed to spend some time with Sony Ericsson management (including the design manager and colour/material senior designer) and discovered why they chose certain colours. We also learn that the phone took 18 months to develop from concept to launch and find out the name is taken from the Japanese “rei”, of the word Ki-rei which means beauty, elegant.

In other Xperia ray news, Vodafone UK has announced on their site that the gold version will be coming soon. There are no dates or pricing but these should be forthcoming. Lastly GSMonline.pl recently got hands on with the phone and has an unboxing and preview video that we’ve attached below.

Sony Ericsson Xperia ray unboxing on Android 2.3.3


Sony Ericsson Xperia ray hands on Android 2.3.3


Monday, July 18, 2011

Xperia™ ray preview roundup [Video]


Sony Ericsson has announced a number of new handsets today at CommunicAsia, just as we expected them too. The most exciting is the Xperia™ ray which you should think of a smaller version of the Xperia™ arc. It comes with a 3.3-inch display but retains the same 854 x 480 pixel resolution found in the larger 4.2-inch Xperia™ arc. The Xperia™ ray also is clad in an aluminium frame measuring just 9.4mm in thickness. It certainly looks like one of the sexier Android offerings out there.

As the rest of the Xperia™ range, it will come armed with Android Gingerbread 2.3.3 or 2.3.4 and the new Facebook inside Xperia™ functionality. Other features include a 1GHz processor, 512 RAM, 8.1MP Exmor R™ Camera CMOS Sensor, 720p video recording, a Reality display with BRAVIA® Engine and a front facing camera (not found in the Xperia™ arc). It will also include a 1500mAh battery, which should mean impressive battery life. In fact the only main feature the handset doesn’t sport is HDMI output. The phone is set to launch at some point in Q3 in four colours (Black, Gold, White, Pink).

The dilemma of choosing between the Xperia™ arc, Xperia™ Neo and Xperia™ Ray (all with similar feature sets) now just became a lot harder. A number previews of the upcoming 3.3-inch Sony Ericsson Xperia™ ray hit the web over the last few days. We’ve rounded then up for you in one place below along with a number of hands-on videos of the handset. Initial impressions appear to be quite positive at this early stage , with the handset praised for its slim design, uncompromised features, high-resolution display (ppi of 297 / nearly to ppi of 300).

Check out a number of videos below including a hands-on video, GSM Arena and PhoneArena also have some video recording samples to check out too. All of the sites looked like they were playing with a prototype, so we could see even more improvements before its release in the next few month.

Xperia™ Ray Preview Roundup


GSM Arena:It’s small, as in a sexy little sports car, rather than small to keep the costs down. The Xperiaray is hot and it knows it. That puts a lot of pressure on it to do well in the upcoming review. But as far as we’re concerned, the Xperia ray is off to a roaring start.”




PhoneArena:It is easy to say that the Sony Ericsson Xperia ray is a less-capable version of the Xperia arc, but what you actually get is a more compact version without sacrificing much but an HDMI port and a flash. Actually, the fact that the light emitting diode on the back can only be used as a light instead of a flash. Props for the best-in-class resolution on the 3.3” screen, it really made a difference while reading.”




TechRadar:Overall, we’re really impressed with the Sony Ericsson Xperia Ray -- given we expect it to come in at around £20-£25 per month on contract, the compact dimensions, decent camera and high-res screen could see this become another winning phone for the Japanese-Swedish alliance.”




Pocket-Lint:That new screen technology is clearly visible with a vibrant 3.3-inch display that is not only crisp, but has an incredible viewing angle (as our pictures show). The “reality display” 854x480 pixel resolution definitely helps add to the phone’s media and browsing experience.”

Saturday, July 9, 2011

Hands-on pics of the Xperia ray in all four colours

by XB on June 29, 2011

Sony Ericsson announced the 3.3-inch Xperia ray aluminium-shelled handset last week. We think the company may be onto a winner, marrying most of the great features seen in the Xperia arc and Xperia neo (including screen resolution) into a tiny, sexy looking package.
Virgile Fontaine, Technical Support Manager for Sony Ericsson in France, was lucky enough to get some decent hands-on time with all four colours of the Xperia ray and posted the pictures to his Flickr page. This is one handset we’re certainly looking forward to. It’s currently penned for a Q3 release. You can check out a selection of the photos below.

Photos:













Thursday, June 23, 2011

Sony Ericsson stunt with Xperia™ ray


22 June 2011
  • Sleek, beautiful smartphone with stylish aluminium frame
  • Reality Display with Mobile BRAVIA® Engine with 8.1mp camera and Exmor R™ for mobile
  • Latest Android platform for smartphones (Gingerbread 2.3) with Facebook inside Xperia™
22 June 2011, Singapore – Sony Ericsson today announced Xperia™ ray – a stunning new smartphone alongside CommunicAsia 2011 in Singapore. With a 3.3” screen and running the latest Android platform for smartphones (Gingerbread 2.3), the phone packs in a powerful 1Ghz processor, Reality Display with Mobile BRAVIA® Engine, a 8.1mp camera with Exmor R™ for mobile and HD video functionality. At only 9.4mm thin, Xperia™ ray incorporates market leading design for which Sony Ericsson has become known.
To add to a full set of specifications, the phone incorporates a front facing camera and a scratch resistant screen with excellent resolution and brightness and integrated touch keys.  Sony Ericsson’s unique integration of Facebook inside Xperia™  delivers a unique consumer experience for greater social interaction. In combination with the Google services, as well as access to over 200,000 Apps via the Android Market™, it provides a solid and entertaining smartphone foundation.
Daniel Sandblom, Global Product Marketing Manager, Sony Ericsson said: “We expect Xperia™ ray to appeal to consumers who are looking for a combination of beautiful design and a rich feature set. We are able to uniquely deliver this with a combination of premium materials and multimedia features provided by Sony.”
Sony Ericsson Xperia™ ray will be available globally in selected markets, including Japan, from Q3 2011.


Sony Ericsson Xperia™ ray at a glance.
*Please note that all services mentioned below may not be available in every market.
Colours
  • Black
  • Gold
  • White
  • Pink
Facts
  • Operating system: Google™ Android 2.3 (Gingerbread)
  • Size:  111 x 53 x 9.4mm
  • Weight: 100 grams
Camera
  • 8.1mp camera
  • 16x digital zoom
  • Aperture f/2.4
  • Auto focus
  • Face detection
  • Face recognition
  • Photo light
  • Front-facing camera (VGA)
  • Geo tagging
  • HD video recording (720p)
  • Image stabiliser
  • Scene detection
  • Self-timer
  • Send to web
  • Smile detection
  • Sony Exmor R™ CMOS sensor
  • Touch capture
  • Touch focus
  • Video light
  • Video recording
  • Video stabiliser
Music
  • Album art
  • Bluetooth™ stereo (A2DP)
  • Music tones (MP3/AAC)
  • PlayNow™ service
  • SensMe™
  • Sony Ericsson Music Player
  • TrackID™ music recognition application
  • xLOUD™ Experience
Internet
  • Android Market™
  • Bookmarks
  • Google™ search
  • Google Voice Search
  • NeoReader™ barcode scanner
  • Pan & zoom
  • Web browser (WebKit)
Communication
  • Call list
  • Conference calls
  • Facebook™ application
  • Google Talk™
  • Noise Shield
  • Polyphonic ringtones
  • Sony Ericsson Timescape™
  • Speakerphone
  • Twitter™ (Timescape™ integration)
  • Vibrating alert
  • Video chat ready
Messaging
  • Conversations
  • Email
  • Google Mail™
  • Instant messaging
  • Picture messaging (MMS)
  • Predictive text input
  • Text messaging (SMS)
Design
  • Auto rotate
  • Keyboard (on-screen, 12 key)
  • Keyboard (on-screen, QWERTY)
  • Picture wallpaper
  • Reality display with Sony Mobile
  • BRAVIA® Engine
  • Touch screen
  • Wallpaper animation
Entertainment
  • 3D games
  • Media browser
  • Motion gaming
  • Radio (FM radio with RDS)
  • Video streaming
  • YouTube™
Organiser
  • Alarm clock
  • Calculator
  • Calendar
  • Document editors
  • Document readers
  • E-Manual
  • Flight mode
  • Google Calendar™
  • Google Gallery 3D™
  • Infinite button
  • Phone book
  • Setup Wizard
  • Widget manager
Connectivity
  • 3.5 mm audio jack
  • aGPS
  • Bluetooth™ technology
  • DLNA Certified™
  • Google Latitude™
  • Google Maps™ with Street View
  • Media Transfer Protocol support
  • Micro USB support
  • Modem
  • Native USB tethering
  • Synchronisation via Facebook™
  • Synchronisation via Google™ Sync
  • Synchronisation via Sony Ericsson Sync
  • Synchronisation with computer
  • Synchronisation via Exchange ActiveSync®
  • USB High speed 2.0 support
  • USB mass storage
  • Wi-Fi®
  • Wi-Fi® Hotspot functionality
  • Wisepilot™ turn-by-turn navigation
Display
  • Reality Display with Mobile BRAVIA® Engine
  • 16,777,216 colour TFT
  • Capacitive touchscreen (multi-touch)
  • 3.3 inches
  • 854 x 480 pixels
  • Scratch-resistant mineral glass
Memory
  • Phone memory (user-free): Up to 300MB
  • Memory card support: microSD™, up to 32GB
  • Memory card included: 4GB microSD™
Battery life
  • Talk time GSM/GPRS: Up to 6 hrs 50 min*
  • Standby time GSM/GPRS: Up to 430 hrs*
  • Talk time UMTS: Up to 7 hrs*
  • Standby time UMTS: Up to 440 hrs*
  • Music listening time: Up to 36 hrs
  • Video playback time: Up to 6 hrs 45 min
  • *According to GSM Association Battery Life Measurement Technique. Battery performance may vary depending on network conditions and configurations, and phone usage.
Networks
  • UMTS HSPA 900, 2100
  • GSM GPRS/EDGE 850, 900, 1800, 1900
  • UMTS HSPA 850, 1900, 2100
  • GSM GPRS/EDGE 850, 900, 1800, 1900
In the kit
  • 1500mAh battery,
  • Stereo portable handsfree
  • 4GB microSD™ memory card
  • Charger
  • Micro USB cable for charging
  • Synchronisation and file transfer
  • User documentation
  • (LiveSound™ in selected markets)

Smart Extras appropriate for Xperia ray:
  • LiveSound™: Available as part of the package with Xperia™ ray in selected markets, this provides consumers with the best possible audio experience combined with a stylish, tangle-free design. The headphones also allow consumers to remotely access applications from the phone through LiveKey™ control, which gives consumers direct access to their applications with a simple push of a button.
  • LiveDock™ gives consumers the ability to seamlessly integrate their Sony Ericsson smartphone into their home. By simply connecting their smartphone to the docking station, consumers will be able to easily launch applications from the Android Market™ and charge their phones at the same time.
Source by: Sony Ericsson Perss Room

Sony Ericsson announces Xperia ray, Xperia active and Sony Ericsson txt

Sony Ericsson used its time in CommunicAsia 2011 today to unveil three new phones - two in the Xperia smartphone line, and one messaging featurephone with a portrait physical QWERTY. The company is not participating per se, with a booth and everything, but it got around a quickie press conference to unveil this three new additions to its cell phone portfolio.

First in line was the Sony Ericsson Xperia ray, which previously had leaked under various monikers, like ST18i, Urushi and Azusa. This one has a whiff of the Xperia arc, since it is pretty thin, at 0.37" (9.4mm), and very light at 3.53oz (100g), and also sports the same 8MP Exmor R camera sensor and LED flash with a 1GHz Qualcomm chipset.

The Xperia ray brings the screen down to 3.3", though, with the pretty good for this size 480x854 pixels of resolution and Mobile Bravia Engine shenanigans. The phone is running the latest Android 2.3 Gingerbread and will be available in select locations in Q3 of this year in black, gold, white and pink. Good thing is that it also sports a front-facing camera, unlike the arc, and it comes with a 4GB microSD card in the box.







  Sony Ericsson Xperia ray

The second smartphone piqued our interest, though - it is called the Sony Ericsson Xperia active, and, as the name suggests, is targeting the outdoorsman in you. It's a 3-incher, with 320x480 pixels of resolution and scratch-resistant display (aren't they all) that is allegedly able to accurately track your fingers even when wet. This hints at the biggest added value of the Xperia active - it is waterproof up to three feet (1m) for up to 30 minutes. See a video of some brave Russians dunking a prototype Xperia active in a fishbowl to prove it (Russia is obviously one of the target markets):



To complement the water- and dustproof sealing, the company throws in a couple of extra sensors like compass and barometer, as well as apps like iMapMyFitness, Personal Trainer, Pulse Watch and Pedometer plus "torch functionality". The cool thing is that а 5MP camera capable of HD video with LED light found its way in the waterproof housing as well, so the Xperia active will capture those 720p videos under water you've always missed on the Motorola DEFY. This one also comes with Gingerbread and will be outed in Q3, with white or orange band, and black battery cover. There is a replacement soft-touch white battery cover in the box, 2GB microSD card, and it also comes with a wristband and arm case for all the joggers out there.








     Sony Ericsson Xperia active

And the last one standing is the Sony Ericsson txt, which will also come in Q3 of this year. It is a messaging-oriented featurephone, with 2.6" display and a physical portrait QWERTY keyboard, plus dedicated text messaging key, and social networking integration with Facebook and Twitter galore. Extrapolating from its recently announced slide-out QWERTY brother, the Sony Ericsson txt pro, it sports a 3.2MP camera on the back without an adjacent flash. The Sony Ericsson txt will be available in white, black, pink and that electric blue you are seeing in the picture below.



                                                               Sony Ericsson txt

There are no price details on these three new phones from Sony Ericsson, and no mention exactly which markets will see them, but we will keep our eyes peeled.

Thanks, Philip!
Source by: SonyEricsson and IT168 (requires login)

Sunday, June 19, 2011

Sony Ericsson to announce new devices at CommunicAsia 2011?

This coming week we’ll see the yearly CommunicAsia tradeshow taking place in Singapore. The show sees most of the biggest names in technology taking part and one of the companies confirmed to attend is Sony Ericsson. SE doesn’t have a booth at the show but it will be hosting its own event on the second day of the tradeshow (22nd June). According to Cnet Asia, the event will be a big one, with a lot of media from the region invited.


They expect some new devices to be announced, although they “probably won’t be on the same scale of the Xperia Play or Arc”. Maybe SE plans to formally announce the Sony Ericsson ST18i that we’ve seen much of recently or perhaps the WT19i Walkman that cropped up last week. Only a few days to find out

Source by: Xperia blog.